Heather Julian Joins Lifespace Communities as Chief Marketing Officer

Lifespace Communities announced that Heather Julian joined the senior living organization as chief marketing officer on June 24. Throughout her career, Julian has led marketing strategies for start-ups and long-standing industry leaders in the hospitality, construction, finance, tech, and retail sectors. Most recently, she served as chief marketing officer at BorrowWorks, a specialized financial technology solutions provider.

“Heather’s impressive career accomplishments, passion for marketing, and commitment to serving people through delivering on marketing initiatives make her a great fit for Lifespace,” said President and Chief Executive Officer Jesse Jantzen. “She is an energetic servant leader, sharing our commitment to a culture where everyone thrives and feels empowered. Her experience in precision marketing will create meaningful connections with future residents, opening doors to the carefree, life-without-limits that our communities make possible.”

“Lifespace delivers excellence at all levels. Our team members truly care about the people we serve. Our residents are more than residents at Lifespace; they are a welcome extension of our own families,” said Julian. “I am grateful to be part of a company that really does put people first. Using my gifts to provide older adults with the life they’ve always dreamed of and the security of knowing they have tailored personal support and excellent healthcare benefits available if they have a need speaks to my heart. As we are a not-for-profit, I wake up every day excited that I am using my skills for the greater good, rather than greater profits. I am a Lifespace magic-maker, enriching the lives of others.”

Julian graduated magna cum laude with a bachelor’s in economics and finance from Arkansas Tech University.

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