Lifespace Communities Names Brian Robbins as COO

December 21, 2022

in Organization News

Robbins brings military and 20 years of senior living experience to the role

Lifespace Communities is pleased to announce that Brian Robbins joins Lifespace as Chief Operating Officer, effective Dec. 19, 2022. Robbins will have full responsibility for operations strategy, planning, financial management, operations management, and resident and family relations. He will partner closely with the sales and marketing team to ensure operational focus on increasing occupancy in all levels of living.

Following a 13-year US Navy career, Robbins gained nearly 20 years of senior living experience in a variety of positions of increasing responsibility, including human resources director, administrator, executive director, regional operations and COO roles.

“Brian is an incredible and experienced leader with an infectious personality that encourages the pursuit of excellence,” said Jesse Jantzen, Lifespace CEO. “He brings passion, energy, and innovative thinking that will help move us closer to creating curated experiences where each person – both residents and team members – thrive.”

Robbins will report directly to Jantzen and join Lifespace’s Senior Leadership Team.

“The Navy developed me into a leader with a laser focus on strategy alignment and the pursuit of excellence in all I do,” said Robbins, who most recently served as vice president and chief operating officer for Dallas-based Buckner Retirement Services. “I’m excited to join an organization that operates with that same strategic focus and pursuit of excellence. By transforming the field of aging, we will create a broad impact across our industry and open new worlds for aging adults.”

Robbins earned his Bachelor of Business Administration in accounting from Fort Hays State University and is a licensed administrator in Texas and Nebraska.


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